We love the diverse and unique nature of our district and we truly believe we offer something that simply can’t be found elsewhere - not just in Birmingham, but in the country. We work with the many businesses that call the district home, keeping the area safe and clean, as well as lobbying partners and stakeholders on everything from street closures, to CCTV and additional support throughout the coronavirus pandemic. Stretching from the steps of New Street Station and along Bristol Street, Southside District encompasses it all. There’s no other part of the city that can say it's home to award-winning theatres, the iconic Gay Village and an incredible array of restaurants in Chinatown. Southside District is proud to be the cultural heart of Birmingham, and there’s good reason that we’re known as such. The BID is focused on promoting the area as the cultural heart of Birmingham, driving footfall and working with local businesses to ensure that Southside District is a fun, inclusive and safe place to work, live and visit. Julia Robinson is the manager of the Southside Business Improvement District (BID) and a champion of the businesses that reside in the area.